AI Insights · Timothy · April 2023
Top 5 Virtual Fitness Programs in Europe in Q1 2023
Explore the performance of the top 5 virtual fitness programs in Europe during Q1 2023, with insights on downloads, revenue, and active users.
In Q1 2023, the top 5 virtual fitness programs in Europe showcased diverse trends in downloads, revenue, and active users, according to Sensor Tower data.
Strava: Run, Bike, Hike experienced notable weekly revenue fluctuations, starting at around $714K in late December and peaking at approximately $865K in late March. Weekly downloads for the app ranged from 87K to 122K, showing a consistent upward trend towards the end of the quarter. Meanwhile, weekly active users hovered between 3.3M and 3.7M, with a slight increase toward the end of March.
Fitbit: Health & Fitness saw a steady decline in weekly downloads, starting at 209K in late December and dropping to around 54K by the end of March. Weekly revenue showed a downward trend initially, falling from $477K to $278K by mid-March, before recovering to $425K by the end of the quarter. Active users remained relatively stable, fluctuating between 2.2M and 2.4M throughout the period.
Zwift: Ride and Run demonstrated consistent weekly revenue, averaging between $251K and $357K, with a peak in late February. Weekly downloads decreased from 13K in late December to around 4.8K by the end of March. Active users also showed a slight decline, from 65K in early January to approximately 48K by the end of the quarter.
komoot - hike, bike & run saw a significant increase in weekly revenue, starting at $166K in late December and reaching $255K by the end of March. Weekly downloads steadily increased from 62K to 88K during the same period. Active users ranged between 1.9M and 2.5M, with a noticeable peak in mid-March.
Freeletics: Workouts & Fitness experienced fluctuating weekly revenue, starting at $188K in late December and peaking at $302K in early January, before stabilizing around $155K by the end of March. Weekly downloads showed a downward trend, starting at 21K and ending at around 19K. Active users remained relatively stable, fluctuating between 245K and 356K throughout the quarter.
These insights are based on Sensor Tower's data, and more detailed information can be found on their platform.
